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~50% of the smartphone market vs ~1% of the desktop market? I certainly sympathize, but that's the excuse.

That's true now, but the android market started from 0% at some point in the past and back then Linux on the desktop was non-zero.

I can understand the growth predictions from one and the other but honestly don't see what's the difficulty on writing a multi-platform player, it cannot be because of the DRM requirements I would assume, since they already have it for a linux based machine.

Linux has and continues to be a rounding error in terms of marketshare. If it were to grow to something like Android marketshare I'm sure they would consider it, but just saying "android market started from 0% at some point" isn't really justification for them to do Linux right now.

Same as the difficulty of writing a multi-platform anything. All development takes time and effort, which equates to money. Netflix is simply measuring expenditure against likely reward.

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