The ULP coprocessor only claims a power consumption of 150 uA (which is huge compared to actual low power devices - EFM32, which is an ARM Cortex M3 MCU, runs on just 1.45 uA)
Combine that with the fact users see real power consumption up at 450 uA [1], you won't be writing a program that lasts more than about 3 weeks on a regular CR2032 coin cell.