How to make money using the Internet

Well, that's somewhat encouraging. I just spent all morning in meetings with business owners in Obama's neighborhood in Chicago. The hood has no media of their own and yet the media is and will be camped out there for the next 4-8 years. The neighborhood paper publishes just a pdf once a week and is universally loathed. Opportunity...

Every successful business connects its customers with a solution to their problem.

So just make sure you're solving a real problem, and you have a way to reach your customers. Or you can keep reading Seth Godin, master of the obvious.

http://www.youtube.com/watch?v=PPsUmhqncAg

I dunno. As much as I enjoy Seth's posts, I would prefer:

"The essence is this: provide value."

Yes, connecting can provide value, but it's a tough, extremely competitive way to go. Sooner or later, a lot of "connectors" will have nowhere to sit when the music stops.

Providing value with differentiating content or technology is a much more sustainable approach. And a much better approach for hackers like us.

For those who have difficulty providing value, connecting may be the only way to go. We hackers have better options.

2- Run a blog with ads.

3- Profit.

4- Expound obvious stuff couched as deep marketing voodoo.

5- Sell that.

6- Profit again.