Yes, we're aware of sleepio. Unfortunately, sleepio is only available via their partnership with major employers, so most people in the US will not be able to access their program.

Both Stellar Sleep and Sleepio are based on behavioral psychology. Sleepio is a weekly program (I believe you spend an hour each week). From our experience and also through user interviews, we found that it's easier for patients to follow a daily program (we offer daily bite-sized modules so you don't have to spend more than 5 - 10 minutes a day).

Also good point! We do delve into sleep hygiene - that being said, our target audience is people with chronic insomnia (insomnia 3+ nights per week for 3 months or longer). While common advice such as “avoid caffeine after 4pm”, “limit alcohol in the evening to no more than 2 drinks before 7pm” or “minimize the use of blue-light emitting devices an hour before sleep” are helpful, there is little evidence that sleep hygiene alone is sufficient to treat chronic insomnia.