Time and time again they say this. Steak can be sold by the sizzle. But we already ate the same steak. Truly it is as brown now as it was from the start. Unless of course some kind of frank admission is made about the fact an absolutely gigantic facility is needed to shoot out a beam less powerful than a small howitzer if there ever was one.
Perhaps there should be more stories about amazing discoveries about growing wheat with florescent bulbs.