> As every business-owner knows, disappearing from Google search barely affects one’s traffic.

This isn’t about harms to business owners from not including their business in search results, its about not including Specialized Vertical Providers (SVPs) in certain special-subject search results harming competition for general search and general search ads.

> Contractually forbidding companies from offering competing products is not anti-competitive, good to know.

The court did not find that such agreements cannot be anti-competitive, it found that the plaintiff’s in this case failed to present any evidence that the ACC and AFA agreements were. The law here turns not on whether agreements are of a kind that might have an anticompetitive effect, but whether they factually do have such an effect.