I started building computers around 2005, and AMD was the shit. I got caught up in knowing all the spec differences between CPU lines, overclocking potential, and so on. One of my first motherboards was a DFI LANPARTY and there must have been about 70 ways to tweak RAM timing. I've never seen anything like it in modern mobos.
Anyway, K10 or Bulldozer or whatever it was called by AMD was a flop, and Intel just kicked ass. I kept that Haswell probably longer than any other CPU I've used - About 5 years as my primary gaming CPU, before getting a Ryzen 1700.
[edit] https://www.anandtech.com/show/18891/asrock-unveils-z790-and...
Gaming hardware is typically pretty good in terms of performance/dollar. However, similar computers without all these LEDs marketed as workstations are more profitable for the manufacturers.
I have some bad news for you...
I had hoped the 40 series would be properly priced so I could actually afford to buy a GPU again......