Deceptive writing. It's just the outdated (and presumably insecure) Hive Nano 1, that is being deactivated early, and for a good reason probably. The author should explain the necessity to switch off insecure products and motivate people to stay up to date in terms of IT security. Instead, the text makes it sound like some villain corporation is trying to screw their customers for no good reason at all.
https://community.hivehome.com/s/article/Nano1-shutdown-Step...