Uber has been losing money since it started, subsiding our travel with VC money, I thought clearly always with the plan of "once we get market dominance we can jack up the prices and make all that money back". I don't think they were ever shy about this plan.
So now we're at that point. Either we put up with the new prices, or move on to another app, or find another transport solution. I don't think whining at Uber about how expensive they are now is a workable response.