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Did you ever vote? Between the very limited number of political leaning options available and the personal morality of the candidates, voters can never vote for a candidate they want but only for the candidate they least don't want.

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Yes (for quite a few decades now). I've noticed that elections often feature both incumbents and challengers. The latter often attack decisions and statements made by the former - "He voted to raise your taxes!", "Look at [video] what he said about X!", etc. By numerous, and seemingly well-researched accounts, an enormous about of behind-the-scenes political work goes into identifying the very best combinations of incumbent behavior and voter hot buttons, to precision-target those expensive (paid political advertising) attacks.

If all the politicians, wanna-be politicians, and their armies of consultants and pollsters, seem to believe that where it counts, in the polling booth, voters don't actually care about a certain issue...might all those amply-motivated experts possibly be correct?

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