Somewhat ironically, Goldman Sachs primary business principle / mission statement is:
Our Clients' Interests Always Come First
http://www.goldmansachs.com/who-we-are/business-standards/bu...
Our Clients' Interests Always Come First
http://www.goldmansachs.com/who-we-are/business-standards/bu...
>"... if we serve our clients well, our own success will follow."
Then a few lines below, they essentially define what success looks like for them and say that profitability critical to achieve those goals. It seems like that profits are a more direct way to achieve "success" for them.
> "Profitability is critical to achieving superior returns, building our capital, and attracting and keeping our best people"
This should serve as a reminder that you can talk, talk, and talk some more, but ultimately, you need to "walk the walk" for your words to carry a significant impact.