In 2007, the housing market hadn’t crashed. George W Goddamn Bush was President. The Web seemed wide open for the taking, and scrappy startups seemed like fun places to share your life or your words or whatever. Vine was still more than half a decade away from being invented. Apple’s market cap was $151B.
What should have been on the bingo card is “this company with whom I have no formal agreement might change its terms on a whim and destroy my project”. Even by 2008 you could probably have looked at Facebook apps as an example. I remember some startup for music sharing became the most popular service on there then one day FB changed some integration detail and their business died overnight.
That's true for anything that relies on Twitter, Facebook, Amazon, Google, Microsoft, PayPal, ...
You should always have a plan: what's the risk that X company terminates our account, what would the consequences be, and what do we do in that case.
In 2007, social media was still the "Wild West" and having expectations one way or another was not a sensible, it was not something you should have gotten involved in if you wanted low tail risks