It's a paid service and all their competitors are 'free'. Enshittification doesn't fit their business model, they'd go under in a heartbeat.
I was just about to finish this post and ask if anyone knows the history. I Googled that and was surprised by the answer from Wikionary: https://en.wiktionary.org/wiki/enshittification
...[C]oined by Canadian-British blogger, journalist, and science fiction author Cory Doctorow in 2022.
For Kagi, it's a matter of when, not if. Capitalism guarantees it.
Both are technically possible, but so extremely unlikely, that you can rely on them not happening.
I concede that if they got big enough, someone would come with enough money that they couldn't refuse, and buy them to try and "unlock vale" by racing to the bottom.
Don't confuse an entire economic system with the unique problems caused by public ownership or investing (i.e. growth at all costs). Plenty of smaller organizations would be quite happy to operate with modest profits for their owners and never scale beyond that point.
Precisely, which is why enshittification is a when, not an if. A paid search engine will never pick up enough users to survive at $10/mo. It will either be acquired or start throwing in "non-intrusive" ads to balance the books.
Here is a personal guarantee that this will never happen with Kagi while I am in charge.
There are too many ad-supported search engines and browsers out there. I would not waste 10 years of my life to make yet another one. If Kagi can not sustain iteself with memberships, it will be the end of it.
The initial reason I started Kagi was to provide my kids with an opportunity to grow up in an ad-free experience of the web. In this interview [1] I talk more about my motivation.
Call us back in 6 months when you arbitrarily change something else and give us another motivating pep talk about your commitments. roll eyes.