60% stepping away means 40% still use it, which is still a tremendous amount more than Threads.

I can't speak for anyone else, but I've stepped back a lot from all social media this past year. I think during COVID was a peak as many weren't working as much and just did whatever what worth doing wasting time. I also didn't get into TikTok at all either. In general, there are so many that turn out to be obvious bots and sock puppet accounts that it becomes less worth the time.

I don't think I'm the only one. I'm far more tech minded, and use/enjoy tech sites and have enjoyed social media. But the experience has shifted. The other day, my entire feed on FB was "suggested post" none directly from friends or family, which is my entire reason to use FB (along with Groups).

Even with mastadon, lemmy and the like, I think that smaller communities will start to grow stronger again, and that the large social media orgs will all start to lose ground. I'm tired of it.