I also heard someone say "Zig is to C what Rust is to C++". Which I interpret as, it's another maximum-performance modern language, but smaller than Rust; "smaller" meaning that it has less safety and also abstraction (no encapsulation [1]), but less requirements and complexity.
Particularly with games, many devs want to build a working prototype really fast and then iterate fast. They don't want to deal with the borrow checker especially if their code has a lot of complex lifetime rules (and the borrow checker is a real issue; it caused evanw to switch esbuild to Go [1]). In small scripts with niche uses, safety and architecture are a waste of effort, the script just has to be done and work (and the latter is only partly necessary, because the script may not even be fed enough inputs to cover edge cases). Plus, there are plenty of projects where custom allocation is especially important, and having every type support custom allocation is a big help vs. having to rewrite every type yourself or use `no_std` variants.
[1] https://github.com/ziglang/zig/issues/2974
[2] https://github.com/evanw/esbuild/issues/189#issuecomment-647...