Making product friends and influencing the roadmap

I have spent most of my career as a product person before becoming a founder and one of the things I saw was a disconnect between sales and product.

The right feedback wasn't getting to product, so the right problems weren't getting solved and sales and customer success teams weren't feeling heard or empowered to get things fixed.

I wrote this as a bit of a guide on how I have solved these problems in the past and hopefully it will help others do so too.

Found something that works well? I would love to hear about it