Signage and discovery are a joke. The App Store is littered with garbage, and even when you search for an app by name, you often get unrelated apps for pages and pages before the real app.
> Also, small indie developers are only being charged 15% until they exceed $1 million. So the 30% you always hear about are the big fish that can afford it anyway.
This is a new development, which seems to have resulted only because of the pressure from regulators.