What counts as a subscription? Because 1 billion feels incredibly high to me, like 1 out of 8 human beings has a paid Apple subscription?
Given that some people have more than one subscription (e.g. iCloud + Apple TV+), it actually doesn't seem that crazy. Especially when the cheapest subscription is only $0.99/mo for 50 GB of storage, which a ton of people probably have since it's incredibly easy to blow past the free 5 GB tier for your iPhone backup.
The iPhone 13 mini has been called disappointing or a failure with analysis saying it only made up 3% of new iPhone sales during one quarter.
Apple planned to sell 300m phones last year.
I’d love to own a company selling 9 million copies a year of a $600 device. That’s $5.4 billion in gross revenue alone.
And that’s the “failed” model.
iOS 17 is supposed to be much better. It’s like my phone knows it’s coming and is punishing me while it still has the chance.
I’ve never been so tempted to put a beta on my daily driver.
That number is wrong.
The most recent reported Active iPhone user was from 2021 at 1B pass mark. And it took Apple more than 2 years to gain from 900M to 1B. I would not be surprised if Apple now has 1.1B Active iPhone user, but an extra 460M unit would be equal if not more than the total unit shipped since the announcement of 1B active user.
Apple also has over 2B Active Devices Number which include everything from iPhone, iPad to Apple TV.
I wonder if Apple One counts as one service due to being a bundle or four(+) services for the parts.
Don't know how they count Apple One subscriptions for this, it bundles all six of those into one package.
I think AppleCare warranties are also sold as a subscription now, so those might be counted too?