An interesting story from that chapter of my life came when we were logging. To resolve the dispatch the search string hit our servers. That means we got a log of all search requests. I took a principled stand that we should never log any ip addresses or Netscape cookie trackers with the search requests. Management agreed. Hence we went out of business and got the browser we deserve, Chrome and Edge.
Somewhere, there's an alternate universe where Jim Clark is able to do a licensing deal or acquisition with Microsoft; that halts the development of both IE and IIS, and nodejs is never born because server-side-Javascript already exists in the form of Livewire living on. That alternate reality probably also kills off server-side-Java faster just because of how good Livewire really was.
The data mining industry didn’t exist at that time but it was obvious to me that with my Netscape and our content channels we could use the data we were collecting to do targeted advertising and “personalization.”
That would have been the enshitification route we avoided by nobly imploding.
When we waited for a slow page to load and I remarked how fascinated I was about the smooth Meteor animation my friend replied dryly: "They'd better spend the cycles for loading the page faster." and we laughed about that.
It was a fun time, good memories!