Google is beta testing letting users change the look of their gmail
techcrunch.com
techcrunch.com
I am beginning to feel like Google is just sort of playing with gmail, they could be pushing it further as a mail client. The labs and the new look and feel stuff are all rather quite inconsequential.
They need to push gmail out of beta and begin a full development support for it.
That's a joke right? Is there any perceivable difference between the development of a 'beta' Google product and a 'final' Google product?
How long was it before we saw improvements to gmail after it first launched? We're in a period of development now but for a while it was stagnant and had no real features rolled out for it.
If they move it out of Beta and commit to continuous development for it, then they can continue to attract users and converts, and have a more appealing tool with which to sell corporate systems etc.
No joke, I was serious.
I agree, but maybe the top priorities were coping with scaling or other boring infrastructure issues. They may have been continually improving, just not improvements anyone outside google sees.
Now that the infrastructure is solid they need to continue to really drive and improve the user interface. It's still clunky with some searches and the interface can lag a little bit with the javascript.
Also, as I think about this, the themeing is also probably a step towards allowing Apps accounts to customize how the email looks for their domain and users. I hadn't considered that when I initially posted, and if that is correct that's a feature that will DEFINITELY help them push corporate accounts.
If I remember correctly, you can actually already apply some branding to a google apps account (if not for a free one then the paid-for version) at the moment, but I recall it being very limited. (just the logo, possibly)
(tangent: some bizarre modding going on here - I'd love to hear why)
We'll see how it goes though.