I was approached by both Apple and Facebook back in the days, and decided to join Facebook instead of Apple. Why? I like to be able to post about the research I do, and I didn't like the secrecy approach of Apple. I'm guessing that this is a big factor for more than just me when choosing a company to join, especially when you do interesting things that you want to be able to share with the world.

I remember reading that Mark Rober was at Apple (nobody knew about that!) and I just feel like that must have sucked massively for someone who loves making youtube videos to work in a place like that.