We put our site for auction on eBay
cgi.ebay.ca
cgi.ebay.ca
user acquisition doesn't seem to be the best way to value these guys, and there wouldn't be that much value for us, anyway, since we grow by 14,000 users about every 3 days.
however, since they're pulling in (a pretty astounding) $3.43/user/year (even the inactive ones), based on the $4k/month figure, they could bring in $130,286 this year. Multiply that number by 2 to be conservative, or 4 to be more ambitious, and you have a valuation anywhere from $250,000 to $500,000.
having said that, any potential buyer would need a lot more information before making that kind of decision, such as what their revenue growth looks like, what it would look like realistically projected into the future, etc.
If they are pulling 4K a month and lets say that is a peak month for them and their growth is slowing. Then they might only be pulling 48K a year. When I sold a site in the past I got 2 1/2 times yearly revenue for it. Which would only give 125K valuation.
It is kind of amazing how just looking at a couple different numbers we have valuation ranges from $38,000 - $500,000
Kiko wasn't valued on users or anything, but on development time costs. What it would take to implement the same solution in house, which is another interesting way to look at it. I would love to see a write up about how happy they are with that purchase now that have been using it awhile.
Either way it should be fun to follow and see how this works out for them...