I quickly scrolled through and he does mention a move which could explain the tree change.
This is a pretty generic homelab, there's communities built around the hobby on reddit or lemmy.
It's 10k+ of equipement at retail but people in IT often get inside deals on old equipment that's being upgraded.
And every single post is about an expensive new hardware purchase. Not just computers. Two motorcycles. A generator. Another generator. Solar panels (with accompanying drone footage of the overhead view). And then each post he hopefully points to some Houston-area business where you, too, can get your Hardware on.
It looks like guerrilla marketing aimed at nerds and tinkerers to me.
Uhh, where?
No I don't...
Man I just like cool things :(