I would bet the scale and scope of Cloudflare's business would make HN a complete waste of time over and over, even if it were some marketing conspiracy. The CEO of an org like CF has way better things to do with his company-time than shill on HN. Plus, if you took 2 minutes to look at eastdakota's comment history and/or mine, you'll see we are longtime active HN users. So if we're somehow in cahoots to drum up some good marketing PR on HN, then we've put more than 10 years of effort into building fake profiles with comment history and have carefully made sure to hide our affiliation, just so I could compliment Cloudflare on HN and hope that the Gods of random actually got it noticed and upvoted, just so the CEO could come in and leave a comment.

Or, maybe we're just people that like and use HN that happen to believe what we say.