To be clear: that's just one perspective. I'm sure the more crypto-focused devs will find this to be more informative than me. But the point is, if you're trying to recruit a web and application developer, like me, to use your product, I'm going to need to see how I can go from what I am doing to what you are proposing. Usually, that involves some code samples that look familiar to me, and some that look new and highlight how your API is used.
Put more simply: people trying to sell me a useful service are usually right out front trying to put me in the driver's seat. Anytime I see more of a pitch than a demonstration, I think I'm looking at a prospect (value-potential), rather than a product (value-add).
Again, just my two cents. Sorry if it is abrasive. Just trying to give the feedback I would want to get.