> When discussing Gino with Insider, multiple people brought up the idea of "me-search" — that researchers gravitate to topics that are of personal interest to them. "We're our own therapists, in a sense," Gordon Pennycook, a behavioral-science professor, said.

I guess that might be common with students picking psychology as a major, too. Noticed it with a few acquaintances of mine.

> In a study about "contagious dishonesty" that Gino coauthored with Ariely, the researchers found that students were more likely to cheat if they saw someone they believed to also attend their university cheating.

That’s fascinating since both of them fabricated data. At least they can add themselves as the N+1 data point to their study. It’s retracted already, but still good enough for a TED talk or a book probably. /s

Wonder if we have many sincere “coming clean” stories where they explain the thought process behind it. Why they did it, at what point did they decide to go through with it? Did they share their secret with others. Did they feel shame, etc.