Its getting a bit boring to hear the same one word dismissal for everything over the last year. When HN learns a new word you really have to be patient.
The "new word" has been coined because there's just not so much cheap money around, and there's been a whole lot of companies that have been pressured to monetize in ways that may not be good for everyone's long term.
The word's in the zeitgeist because the phenomenon it is describing is running rampant.