During checkout, they have a checkbox asking if you also want to receive promotional emails. It's annoying that this is checked by default, but I can tolerate it to some degree since I still have the ability to opt out.
I always uncheck it. Always.
Almost without fail, I end up receiving marketing emails from these companies. (And not just followups from my purchase or even review requests, which would be bad enough.)
I never buy from those brands again.