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Ferengi Rule of Acquisition #34: War is good for business.

Ferengi Rule of Acquisition #35: Peace is good for business.

Never heard of these before - they are fun :)

wonder if there's someone somewhere who is keeper of the rules. Or a council of franchise meta-rules.

It was Gene Roddenberry and then Rick Berman and then nobody which explains the current roster of Star Trek shows on Paramount+!