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Adobe acquired Allegorithmic in 2019. Allegorithmic were the makers of Substance Designer, Substance Painter and many other 3D tools that are de facto standards for digital texturing. They’re _widely_ used in the video games, film and design industries (among others).

Disclaimer: I worked for Allegorithmic and now work for Adobe.

The have Aero and Substance 3D Apps https://www.adobe.com/products/aero.html

https://www.adobe.com/creativecloud/3d-ar.html

Adobe owns Substance, a material painting tool for 3d character and other assets, often used in game and movie industry

But how is a texture/material generator related to a scene description standard?

Adobe makes many 3D tools that are able to import and export USD files. For instance, you could import a USD scene into Substance Painter, paint some objects and export it again in a lossless manner.

Users will want to load USD scenes/models into Adobe products.

Also, USD supports USDShade and MaterialX material (shader network) definitions, and I imagine there will be full round-tripping support for that?