ChatGPT-4 is More Creative than You

A recent Wharton study compared the ideation capabilities of ChatGPT-4 with those of students at an elite university. The study found that:

1. ChatGPT-4 is significantly better (faster and cheaper) at generating new product ideas than motivated, trained engineering and business students at an elite university.

2. The LLM ideas are of higher quality on average (as measured by purchase-intent surveys).

3. The majority of the best ideas were generated by ChatGPT-4, not by the students: 35 of the top 40 ideas (87.5%) were generated by ChatGPT-4.

4. ChatGPT-4 generated the highest-rated idea, with an 11% higher purchase probability than the best human idea.

5. Providing ChatGPT-4 with a few examples of highly rated ideas further increased its performance.

So, where's the study comparing ChatGPT to...you, know...Creative Professionals?