Alice wants to prove to everyone that she took a photo. Or, at least, she wants to attest that it is hers from a given time on.
1) Alice takes photo at t=0
2) Hash is calculated of photo
3) Hash is signed with Alice's private key
4) Signed hash is uploaded to Ethereum blockchain (probably bundled with thousands of others to save money, or on some other cheaper/faster blockchain)
5) Bob can verify that Alice had this photo starting at t=0
Combined with other information (like "This is a photo of events that happened on Tuesday starting around 11AM"), this could be useful in the context of journalism or whatever's replacing it on the web.