Well, any time anyone might be loading up a website for the first time in a coffee shop.

Also, “remember this cert forever” (cert pinning) has been an ops disaster for a lot of sites that have tried it. So in practice “the first time” might be more like every week or every month. What the risk that a coffee shop will not serve you a malicious cert once a week?

Also if they do it and you move back to your home connection… the site is broken there because now it’s returning a different one than was pinned (by the attacker!).