I'm sure the outcry from folks who recognized this was happening did not have anything to do with the affiliate program being canned and this 'bug' being patched ASAP. It's quite an egregious thing for a browser to screw up. That kind of trust can't be bought back by saying "Nothing of that sort happened again", because now that statement is permanently "Nothing of that sort happened again...yet" because that trust is gone.
If this issue wasn't "blown way out of proportions", one can only theorize how how long this bug would have stayed. The way I see it, the CEO apologizing is basically an apology that they got caught with their hand in the cookie jar.