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They need to Champagnify that

(PDOs granted pre-Brexit continue to be in force, though new ones can't be granted for UK stuff)

I thought you meant turn it into an alcoholic beverage, so I looked it up and apparently there is such a thing as rhubarb wine.

Slightly tangential but along the same lines. Worth a read, BlackBerry Wine by Joanne Harris. https://en.m.wikipedia.org/wiki/Blackberry_Wine