The spirit of the company aligns with most people's basic ethics and morality. When that's the case, having an exemplary moderator just reemphasizes the basic ethics that most people already believe: "I should treat others with respect, and attribute any unintended harm with ignorance rather than malice". Sure, we don't all believe that. But most people think that at the very minimum, it's good to treat other people well.
The difference with a cult is apparent looking at the definition. Google gives me this:
* a system of religious veneration and devotion directed toward a particular figure or object.
* a relatively small group of people having religious beliefs or practices regarded by others as strange or sinister.
You could argue there's a weird veneration of dang, which I do find kind of odd, but most people wouldn't consider "treat others with respect" as strange or sinister.