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I dont think doing seo for a single industry is a good idea. Actually I think it's terrible.

Seo is a competition. You cant be serving both me and my competitor. Whose website do you promise to.get better ranking to? Who pays you the most? I'd rather just pays adwords then.

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I'm not thinking of providing direct SEO services to the companies in the same industry. The app would simply allow them to check and validate their seo strategies and see comparable data for all the other companies in the same industry (on-page and off-page seo stats, back links etc).

At the moment, I'm not confident that there is any niche-specific value the app can provide to the companies. However, assuming I can figure that out, would a company really be put off if their competitor was able to access the same value?

It sounds like you're trying to build http://mixrank.com for SEO. SEO is tough cause the results aren't immediate. Also, as a business person, most would rather pay for results (black or white hat) than a bunch of information that they may not be able to act on.

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