Another strike against the entire concept of "nudges". Its become clear that it was a bit of a liberal pipe dream saying you could accomplish huge changes in people or even society with imperceptible "nudges" that conveniently meant you didn't need to address systemic issues and stone wall any attempts at grander change.
"Be more honest by changing a form." "Make people less fat by moving where the produce is in the store." Turns out things are more complicated.