If Embraer really do launch this drone taxi service someday, it will be only to boost it's image as an aviation/inovation company, not because it would be profitable (it probably wouldn't, and it will not happen in the end).

If Tom Cruise really do get engaged to Ariana someday, it will be to boost his image as a man's man, an action star that get all the ladies (he probably never enjoyed the fruit very much, and it will never happen in the end).