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Comment by asow92 | Hacker News Reader

Would you agree that the average hacker news user isn't the average app user? Most app users don't care at all if they don't have to pay.

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Sure, but those average users are my family and friends. I don't think their privacy deserves to be invaded either. Average users purchase apps too.

Most average users I know HATE ads. They understand that every app has them but they’re in the same boat as the user you responded to: much more likely to uninstall an ad based app

That's the beauty we lost with targeted ads: less ads for the user, and more revenue for the app. There were obviously issues with that model, but it was a better experience for most people.

“Less ads for the User”

That does not track with my experience at all. Ad prevalence has only increased over time.

On iOS at least, ad prevalence has increased over time because targeted ads have been effectively abolished: more ads, with less relevance, are required to gain the same amount of revenue.

Yeah, sure. Not

I mean, this has literally been my job for a decade, but okay, f me.

it seems more like ad prevalence has increased over time so that advertisers and ad-based services can make more money

after all, it increased before any attempts to rein in targeted advertising (which still exists, it's just harder to hyper-target in some circumstances)

They haven’t been abolished at all. Source: part of my job for the last 15 years.

Wait wait wait... you think that having more-targeted ads (which will have a higher CTR and thus are more valuable to the advertiser, and thus lead to a higher CPM for the publisher) will lead to less ads? What planet are you on?

I was already starting to think you're full of it from your responses to other posters, but now I'm sure of it.

If the CPM is lower, we need more ads achieve the same amount of revenue. Basic math.

We don’t want to pack our experience with ads, but we literally need to post IDFA nerfing.

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