Creating Effective Landing Pages | Hacker News Reader

Creating Effective Landing Pages

muddylemon.com

70 pointspron19 comments

Google's cache: http://webcache.googleusercontent.com/search?q=cache:http://...

Didn't know about “hero shot”—now I see where "hero-unit" class in Twitter bootstrap CSS comes from. =)

Overall, although some points may look obvious, the advice is very well-written and structured, and I think is worth a lot. Looking forward to future posts.

If you want a effective landing page, you need to do CRO (Conversion Rate Optimization), for this you need to know usability, make test A/B and measuring analytics data =)

He mentions this at the end as his next article. But it should be in this list as a must do.

A problem with marketing is often peoples opinion of there skill out-weighs the reality. And you will have an influential person like a senior exec trying to add things to pages or do their own messaging. With A/B testing this is fine, you make a few versions of the page and then the results give answer. It really forces people to back their opinion and not just throw it out there. And shuts up those people that are consistently wrong. All while being much less personal than duking it out over opinions that can create friction.... yes it is essential.

Sorry about all that crashing, I created a static copy in its place so that page is loading much snappier.

Similar to bootstrap for twitter, it would be nice if someone comes up with a "bootstrap landing page" which contains all the elements which muddylemon suggests and which is further customisable. or does it already exist?

I gave this as an introductory read to our junior web marketing team. it would be really nice to have a bootstrap landing page and I am surprised why Google does not provide such resources?

There are some options out there, from landing page themes on sites like themeforest, to plugin systems like premise and Saas apps like Unbounce to whatever you would call Prosper202 to... well, there's a lot of stuff out there.

That said, twitter bootstrap has most of those elements, even down to the hero-unit already built in, so I guess it would qualify for that too.

This sounds like a similar article from Design Festival:

Attributes of Effective Landing Pages: 10 Landing Page Reviews (http://designfestival.com/10-landing-page-reviews/)

Another great blog on the subject: http://www.ashmaurya.com/2009/11/from-minimum-viable-product...

heh the first rule would be keep your site up?

yes! planning for instant scaling is part of a good landing page design. If customers can't land, the missed opportunity is huge indeed.

PS: the web site was down totally at the time of this writing.

Yes, I recently moved servers, just doubled the memory and now i'm trying to get in so i can make a static copy. fun!

ok, just try to make it up :) I promise I ll read and vote up when it comes up ...

It's back. Had to reboot the server and sneak back on before you guys came back.

Always on the weekend, amirite

Thank you for sharing this as I am now blank with ideas.

Looks like it worked to the extent of self-destruction.

uhm, the site appears to be unresponsive for me.

Working on it, it's up and down right now.

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