> Millennials who went to the Cheesecake Factory, especially for special occasions, associate it with good feelings. If the restaurant is where you spent your parents’ anniversary or your own birthday, then it’s going to be tethered to happiness. Under the warm, gauzy filter that nostalgia provides, it’s hard for Cheesecake Factory aficionados, especially ones hardened by adulthoods that were punctuated by various financial crises, the fallout from 9/11, climate change, and a pandemic, not to look back at the restaurant without some kind of wistful sentimentality.
Interestingly, one restaurant that had even more of this nostalgia vibe for me as a kid in the late 80’s, early 90’s was Pizza Hut.
I remember going there for parties and celebrations and having a nice sit down dinner. However, in the late 1990s, it went downmarket to try to compete with Dominos. The sit down experience greatly declined.