The actual architecture of most of these systems in finance relies heavily on UDP multicast, which is a technology that big tech has basically forgotten because it can be tough to administer at large scale.
Multicast puts the entire load of distributing the data in its natural place: the network. The pub/sub queues that the rest of the world uses are more complicated and a lot worse.
This appears to be the beginning of a "cloud-native" bloomberg that can't lean on multicast.