The problem with Design Thinking is that Design Thinking has become a cargo-cult of meaningless buzzwords and hot air. The same can be said about Agile -- it's just a collection of buzzwords loosely connected into a "framework" or "approach" or "school of thought" but it's certainly difficult to put an exact pin on what exactly DT and Agile entail.

But if we can't agree on the specifics -- at least we can agree on the broad points right? - Agile is about iterating quickly, making smaller changes more frequently, etc. - DT is about empathizing with the end user, considering the problem before solving it, and then attempting to fix it and asking for feedback

The problem is, once you cut through all the bullshit, you're left with what is really just common-sense wisdom. So they're faced with a choice: - Either you teach the core concept sans-BS, which can't be monetized. - Or you build an entire ecosystem of hot air, buzzwords, tooling, artifacts, blog posts and rituals around your obvious wisdom, which is how we ended up with Stories and Sprints and User Points and Epics and JIRA and Scrum and all the other crap. You can now sell $12,000 bootcamps, $100k software, etc.