Been a trend of late.
"How to Do Great Work"
https://news.ycombinator.com/item?id=36550615
Arbeit macht frei.
> Do unforgettable work. This is not hyperbole.
It was hyperbole from the first sentence on. I feel lied to.
> Hand-written notes and flowers and donuts are cute but completely forgettable.
No. It's not. Business is more about relationships than 'unforgettable work'. Most clients would prefer to work with people they like who are competent than someone they don't like who does unforgettable work.