And the lawns of today’s middle class are of course still about signaling, it being very humsn for people to try to raise themselves up by adopting and imitating the lifestyle and customs of the class above them. "Look, I have enough leisure time to spend on an entirely superfluous activity!" or "Look, I’m wealthy enough to pay somebody to engage in an entirely superfluous activity!"

Particularly in arid climates it’s also "look how much I can afford to waste perfectly good drinking water!"