> *A straight wall of the approximal strength and length of a wavy wall, not just length.
The article suggests that, if you attempted to build a straight wall with a similar amount of bricks, that it would not be able to be freestanding (i.e. it would need to be buttressed or it would fall over). That's a significant feature of a wall to some people, so I don't think it's fair to dismiss the utility of that by suggesting that it's simply "less bricks for comparable strength," it's "less bricks for a freestanding wall."
If you want a freestanding brick wall, this seems to be the "ideal" way to do it, assuming you have the space required for the wave. I think the space needed would be a function of the wall height, so if you need a tall wall, you need more horizontal space for the wave and a wavey wall becomes less ideal.