several reasons for this one.. ad was on small screen (my phone) - and I was gaming on the big screen - so it was not interrupting me in any way.
Also the "I'm a digital marketer, starting to learn ads for youtube, and curious how this is actually working, so watch it and learn what can be learned from.. youtube platform, how it's visual / audio / etc is working.." had me willing to suffer more than 60 seconds..
And.. strangely it was on a topic that I studied ~18 years ago - with someone making claims I was ready to pounce on, but then became surprised that this speaker / presenter had taken over this program from the original creators - and I was super curious if any new insights would be published..
In the end I learned a little about the current state of the old program / group.. but more learned about the marketing buzz words used, the crescendos of the claims / benefits / social proofs.. of a 30 minute infomercial, and how the captioning / graphics could be presented on a vertical / tiny screen and be effective..
and of course I had to know the actual pitch and price at the end for the 'new online program thing' that has been adapted with the original stuff..
I still wonder how or IF youtube knew that I would or could be interested in the X program method or if it was just targeted towards whatever demographics the system thinks about my mini-device.
Also thought whoa - what kind of crap is this YT - a 30 min ad?! How, what? Why! Is this real?! (I had seen a 2 hour ad on YT on the PS3 some years ago, that was trippy)
So yeah I wonder if there are stats showing how many ads longer than 30 sec are attempted via YT and how many are watched.