However, what is the societal problem here? It's the problem that in academia, there are such pressures to publish and be first nowadays that many people will do anything to get ahead. It doesn't help that social media and news sites have introduced a sort of gamification into it.
People have their natures, and the current state of academia encourages cheating, plain and simple. Just like the current state of finance encourages market manipulation.
If we want to fix it, simply outing these fakes will not be enough. While I don't have much sympathy for the cheaters, I also don't have much sympathy for the scientific community that has created this environment.