though I think that to keep up with the scale, maybe I should call it "publishing institution" (alongside, government institutions, organized crime institutions (arguably blended with the government in some places), industrial institutions, and merchant institutions like banks)
so then, journalism was the first to be redrawn by the internet technology when tech companies became the biggest advertisers in the world. then music, even 'BIG entertainment' is on strike.
and now academia is having its moment, and so many things are unraveling as well